Certificate in Luxury Management

The luxury industry in Lebanon and the Middle East is becoming one of the most challenging sectors in the regional economy. Fashion, cosmetics, art de vivre companies, designers, and distributors in the MENA region are all committed to the pursuit of excellence in brand management, business models, product strategy, creative design, and fashion culture.

The Luxury Management Program provides opportunities for managers in the luxury sector to develop the knowledge and managerial skills required to enhance their company or brand's competitiveness, innovation, and reputation.

OBJECTIVES

  • Develop the necessary competencies, the creation and management of luxury brands in Lebanon and in the region .
  • Acquire the strategic concepts and tools of business management and development to be able to apply them in their own organization.
  • Better understand the general and specific challenges the sector faces in its various activities
  • Develop managerial skills in the management of a luxury brand or company operating nationally and internationally

ADMISSION REQUIREMENTS

The candidate must be a higher education graduate, with significant experience in the luxury sector and proof of real motivation.

SELECTION PROCEDURES

  • Study of application
  • Jury Interview: the interview is held at ESA with the Selection Committee

MODULES

Module 1 : Introduction

Module 2 : Consumer Behavior

Module 3 : Business Plan

Module 4 : Retail & Fashion

Module 5: Digital

Paris Experience

FEES

  • Processing fees: 120 USD
  • Program fees: 7 500 USD excluding the Paris Experience expenses: airfare and accommodation.

For more information, please contact ESA EXECUTIVE EDUCATION, 01 373 373 EXT 1141