Certificate in Luxury Management

Introduction

The luxury industry in Lebanon and the Middle East is becoming one of the most challenging sectors in the regional economy. Fashion, cosmetics, art de vivre companies, designers, and distributors in the MENA region are all committed to the pursuit of excellence in brand management, business models, product strategy, creative design, and fashion culture.
The certificate in Luxury Management proposed by ESA is designed for executives and managers wishing to develop their capacity to better understand luxury in its strategic and operational dimensions.
The Luxury Management Program provides opportunities for managers in the luxury sector to develop the knowledge and managerial skills required to enhance their company or brand’s competitiveness, innovation, and reputation.

Program Content

Module 1: Strategy and Development of a Luxury Brand
Module 2: Consumer Behavior
Module 3: Retail and Fashion
Module 4: Digital Marketing
Module 5: Business Planning

The Paris Experience

The 4-day program is designed as an immersion in the world of luxury and creativity. It combines many significant experiences in the world of fashion and luxury. Guided tours, workshops, shops and emblematic places of the world of luxury.

Contact

For further information please contact, Michèle El Khoury
T : 00 961 1 373 373 ext: 1141
C : elkhoury.m@esa.edu.lb